TYROLIT Announces Restructuring

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Cincinnati Tyrolit, Inc., Tyrolit Wickman, Inc., and Cal State Abrasives have announced the formation of TYROLIT, L.L.C., now operating as one sales organization. The company will continue to dedicate itself to serving the shared markets with exceptional products and solutions in the areas of abrasives technology.
The new team at TYROLIT, L.L.C., was built around its customer service representatives, sales and marketing personnel, and applications engineers. One of the key factors in forming this new company was to simplify communications with its customers. The new sales organization provides the customers with one place to call for support, and one place to conduct all commerce.
    
All business and/or correspondence should be directed to:
TYROLIT, L.L.C.
3010 Disney Street
Cincinnati, OH  45209
In other news, David Diedrich has been hired as superabrasive key account sales manager of the North American division. He brings 20 years of technical sales and management experience in the abrasive industry, with most of his knowledge concentrated in superabrasives. Most recently he held a position with the National Research Company as sales and marketing manager. During his tenure he created a new business model that drove sales by 23 percent in the first 18 months.  He also grew product sales 121 percent of goal by penetrating global markets and launching new products. He has held positions with globally recognized companies within the industry, including both General Electric and the Norton Company. Diedrich will be focused on defining and developing strong, long-lasting, mutually beneficial relationships with key superabrasive accounts in the U.S., with the focus on profitable sales growth.
The company’s primary contact number is (888) TYROLIT, or (888) 897-6548, and e-mail should be sent to tyrolit-us@tyrolit.com. Also contact Jason Melcher—VP of marketing, North America—at (513) 458-8187 or jason.melcher@tyrolit.com. Go online to [www.tyrolit.com].