Thousands of attendees pouring into IMTS—the International Manufacturing Technology Show at Chicago’s McCormick Place September 6–13, 2006—will get a novel opportunity to explore an award-winning, interactive display. HypoSurface™, the world’s first digital architecture, will make its North American debut at IMTS 2006. The piece will be exhibited at the entrance to McCormick Place, level 2.5.
Designed principally by Mark Goulthorpe and a multidisciplinary team of architects, engineers, mathematicians, and computer programmers, HypoSurface is a dynamically reconfigurable, 3D screen that reacts in real time to surrounding motion and sound. Goulthorpe, CEO of HypoSurface and an MIT professor, originally developed the display technology, which is driven by a bed of pneumatic pistons, as an interactive artwork for a competition in Birmingham, U.K.
“HypoSurface architecture is an exciting advancement in building design using digital technology. This emerging area provides a glimpse of the future of architecture with moving surfaces,” says John Krisko, director of exhibits at AMT, The Association For Manufacturing Technology. “Tomorrow’s building exteriors could come to life with a click as architects design complex, lighter structures using synthetic materials. The HypoSurface display shows how this works through a powerful marriage of art and technology that will add value to IMTS.”
The C.W. Allen Group, LLC, of Birmingham, Alabama, is the exclusive marketing and sales partner for HypoSurface, Inc., and the HypoSurface innovation. Charles W. Allen, CEO and a seasoned veteran of the events industry and pioneer of interactive event media, has worked with many hundreds of major trade shows in the last 20 years and is elated to be a partner in this new project. “We are incredibly honored and humbled to be representing such an extraordinary new event media innovation,” he says. “We believe that ‘experiential marketing’ is the future backdrop of face-to-face marketing, and that HypoSurface represents the very front crest of that wave.”
The largest and longest running manufacturing technology trade show in the United States is held every other year at McCormick Place in Chicago and is ranked among the largest trade shows in the world. Recognized as one of the world’s preeminent stages for introducing and selling manufacturing equipment and technology, IMTS attracts over 85,000 visitors from every level of the industry and over 40 countries. IMTS is owned and managed by AMT.
Founded in 1902, AMT represents and promotes the interests of American providers of manufacturing machinery and equipment. Its goal is to promote technological advancements and improvements in the design, manufacture, and sale of members’ products in those markets and to act as an industry advocate on trade matters to governments and trade organizations throughout the world.
To learn more go to [www.imts.com]
