AMB schedules first face-to-face event after COVID-19 break

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The AMB Technology Forum is the first face-to-face industry event this year with presentations and an accompanying table-top exhibition. (Courtesy: Messe Stuttgart)

Due to the novel coronavirus pandemic, the industry event, AMB in Stuttgart, cannot take place this year in its usual format.

“With the AMB Technology Forum in September, there is still a good reason to come to the Stuttgart trade fair grounds,” said Gunnar Mey, department director for Industrial Solutions at Messe Stuttgart. In the AMB week from September 14, various topics will be the focus of presentations and the accompanying table-top exhibitions. Planned events include software and control, tool solutions, machine elements and peripheral devices, machine tools, and machine tool automation.

Interested parties can expect compact knowledge and an exchange of information and ideas with the experts on the respective topic every day in the Stuttgart International Congress Center. The aim is to present new technologies and innovations in the presentations, as well as establish new contacts in the matchmaking area where visitors and exhibitors can meet. In the table top exhibition, the manufacturers can look forward to personal meetings and questions from visitors. Exhibitors also have the option of recording the presentations on video and making these available on various online channels for everyone who cannot be in Stuttgart. A maximum of 500 visitors each day is planned due to COVID-19 restrictions.

Mey confirms that the AMB Technology Forum — in compliance with all current hygiene and distancing regulations — should make possible the personal exchange of ideas and opinions and the haptic experience within the framework of a face-to-face event.

“The acquisition for the AMB Technology Forum has already started and the feedback so far is positive,” Mey said.

The exhibitors want to use the forum to present a selection of their innovations which were originally intended for AMB.

Markus Horn, managing director at Paul Horn, said, “We are taking part in the AMB Technology Forum because we are satisfied with Messe Stuttgart and AMB — both as a trade fair and forum.” The AMB Technology Forum will be the first opportunity since the start of the COVID-19 pandemic to take part in a high-ranking face-to-face event again.

“In my opinion, it is important that the AMB Forum has a signal effect: Life goes on. And this is exactly what we need,” Horn said.

MORE INFO  www.amb-messe.de/forum