With new technologies available to enhance readers’ online experience, Media Solutions, Inc. (MSI)—publisher of Gear Solutions and Wind Systems—has invested in a new Web site to complement Gear Solutions magazine that is faster, cleaner, and more useful than ever before. According to David C. Cooper, the company’s president and CEO, it is meant to spotlight the wealth of information the magazine presents to its audience every month of the year.
“The Gear Solutions Web site contains one of the world’s largest free archives of gear industry information, containing everything we’ve published since the first issue,” he says, “and we just made it better by providing more entryways into the site, enhancing its capabilities, and creating a slick new format that’s easier for visitors to navigate. We have also improved our search engine capabilities for quicker and more-accurate results.”
In addition to improvements in the site’s structure and searchability, the new platform also provides increased connectivity between advertisers and editorial contributors and those who are seeking their equipment and services. Features of the new digital format include bellybands, ad jolts, tabs, ad generation, custom animation, and analyticals for both advertisements and articles to monitor message exposure and impact. MSI has entered into agreements with Nxtbook, Google, Constant Contact, and others to help maximize all of the company’s online properties. According to Cooper, “With more than 8,000 digital versions of Gear Solutions going out each month it just makes sense to add these features to increase not only the quality of our products, but to enhance connectivity between our advertisers, writers, and our reading audience as well.”
Visit the new Gear Solutions Web site at [www.gearsolutions.com], where you can also view a special presentation of the Gleason article “CONIFLEX Plus Straight Bevel Gear Manufacturing” as an example of future publishing developments being embraced by MSI. Also sign up to receive Wind Systems magazine at [www.windsystemsmag.com].
