Liebherr in the United States is celebrating 50 years of success as a leading manufacturer in North America.
With its anniversary theme, “United by Success,” the manufacturer remains focused on its commitment to U.S. customers.
Liebherr has been producing in the United States since 1970. The company is one of the leading North American suppliers of construction machinery and other technically advanced, user-oriented products and services. The manufacturer sells and distributes products throughout its own locations and through an independent distribution network.
Liebherr has built its U.S. business on a foundation of trust, innovation, and engagement with customers. Five decades later, Liebherr’s growth, diversity, and stability are evidence of how the company is united by success with customers as they work on the challenges of tomorrow and focus on the future together.
Throughout 2020, Liebherr will focus on 10 innovative product divisions across the U.S. in addition to its commitment to the success of customers, business partners, and employees.
“The ‘United by Success’ campaign shows that our customers and our company are one through each other’s successes and are stronger together,” said Torben Reher, managing director of Liebherr USA, Co.
Plans for 2020 include Liebherr completing the expansion of its Newport News, Virginia, campus, introducing new technologies and equipment, and having a major presence with customers during industry trade shows.
The anniversary campaign will engage with customers on the web, social media, and industry events, including a dedicated U.S. anniversary landing page and video. Liebherr will also unveil special exhibits and host VIP events to thank customers for their loyalty throughout five decades.
The exhibits and VIP events will be held at CONEXPO-CON/AGG (Las Vegas, March 10-14) and MINExpo (Las Vegas, September 28-October 1).
To keep pace with its growth, a new $60 million state-of-the-art expansion will be completed in spring 2020 in Newport News, which will be home to Liebherr USA, Co. The new site is adjacent to the company’s current facilities, where Liebherr has operated for its first 50 years. The new buildings will add more than 251,000 square feet to the existing 560,000-square-foot campus. Additionally, Liebherr has 13 other locations across the country.
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