Gear Solutions magazine has applied for business publication membership in BPA Worldwide. Gear Solutions is published by Media Solutions, Inc. BPA Worldwide will track circulation for Gear Solutions based on business/distribution, demographics, and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
"The magazine’s strong growth has made this a perfect time to apply for membership with BPA Worldwide," says David C. Cooper, publisher of Gear Solutions and president of Media Solutions, Inc. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."
According to BPA President and CEO Glenn Hansen, "We are pleased that Gear Solutions has applied for membership in BPA Worldwide. We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards," he says. "With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market."
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies, and advertisers. Headquartered in Shelton, Connecticut, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves over 2,500 media properties-including more than 2,000 B-to-B publications and more than 600 consumer magazines and newspapers, plus events, Web sites, e-mail newsletters, databases, wireless and other advertiser-supported media–as well as more than 2,600 advertiser and agency members.
For more information on BPA Worldwide–including the latest audit reports, membership information, and publishing and advertising industry news–go to [www.bpaww.com]. To learn more about Gear Solutions visit the magazine’s Web site at [www.gearsolutions.com] or send e-mail to info@gearsolutions.com.
